Many self-publishing authors embark on the journey to market and brand their ebooks, while leaving their talents as an author behind, and attempting to take on the persona of a marketing agent. Oddly one of the keys to success in branding is exactly what authors, even of non-fiction, excel at the most—storytelling.

Since ancient times, human beings have always been fascinated by good stories. Why this interest? Well, because when well done, it sparkles our curiosity and awakens our emotions. This art can be integrated into all forms of content in your new ‘company’ to captivate your audience: websites, blogs, social media… And if the story of your brand is appealing enough, customers will be more interested in your brand and what you’re selling. If you want to know how to brand your business with the art of storytelling, keep reading. Continue Reading