For newbie writers and bloggers, the focus on creating fresh and frequent content sometimes means we do not make the most out of existing content. We generate creative ideas, but then our ideas go undiscovered. Or we focus on the perfect selection of every word, but then our words go unread. It can be frustrating and discouraging to have valuable content under-utilized and under-read.

After we put in time and resources towards generating great and quality content for our online platforms, we are faced with the “what next” question for our content. Do we just leave this content in our article archives and have it rot away? What do we do if it doesn’t engage enough users as we wanted it to?

Keeping up with the latest trends in digital marketing and building a strong content strategy for your website or blog can be difficult. So, we’ve prepared for you a brief summary of the most effective aspects of content strategy and 7 practical tips so you can make the most out of your existing content. Continue Reading